Translating strategy into effective implementation: dispelling the myths and highlighting what works
نویسنده
چکیده
John Sterling is a partner and co-founder of Smock Sterling – Strategic Management Consultants, located in Lake Forest, Illinois ([email protected])). The rm specializes in strategic planning and management. Sterling’s previous Strategy & Leadership case study (Vol. 30 No. 6, November/December 2002) explained how Rubicon Technology, a high tech start-up, successfully practices strategic focus. Y ou have heard this advice a hundred times – ‘‘effective implementation of an average strategy, beats mediocre implementation of a great strategy every time’’. Yet companies nonetheless often fail to operationalize their strategies in ways that improve the likelihood that they will be implemented effectively. A 1999 study (Corboy & O’Corrbui, Management Accounting) found that nearly 70 percent of strategic plans and strategies are never successfully implemented.
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